Best On Page Optimizing Tips

1. Keyword Research and Selection

To begin the process of proper keyword research and analysis, you will need to think Like Your Visitors – Keep this in mind… do not base your keyword research or the optimizing of your page for keywords that you like or think should be associated with the topic you are writing about. You are optimizing for the keywords potential visitors associate with the information you are offering. If you are a newly established web site with little authority in the eyes of search engines, you need to focus your efforts on long-tail keyword search terms and Semantically Related Keyword Research as part of your keyword search routine.A favorite and Free to use keyword research tool is the Google Keyword Suggestion Tool

2. Optimize Keywords in URL

 Prior to publishing your page for readers, make sure your URL is optimized for search engines. Just as it makes sense to fill your web page with keywords relevant to the topic you are writing about, you should name the file after your main keyword phrase. Notice the URL file name for this article ‘on-page-optimization’? Making your file names relevant to the content contained with-in the page is not only an important organization factor, but both search engines and your visitors associate the name of the page with the content that it contains. If you have a WordPress based site, and your URL structure shows numbers directly after your domain name as apposed to words for the address, then visit my Keyword-Enriched Website Makeover to learn how to change your permalink settings.

3. Optimize Keywords in Title Tag 

The title tag is possibly your most important consideration when you try to raise your search-engine rankings for a particular keyword or keyword phrase. Search engines use the text contained within the title tag as a primary factor to determine what the content of a certain web page is about.Search-engines will display the title tag at the top of each item in the search engine results page (SERPs). The words you use for the title tag is also the text that is displayed at the top left corner of the browser window.Because you have less than 10 seconds to attract the user’s attention, a well written title tag might increase the odds that a searcher will click your listing. Your title tag should be a concise statement summarizing the main point of your content, and should be compelling enough to encourage search-engine users to click the link and visit your site. Limit your title tags to 65 characters or less because most search engines do not display any more than that. If you balance the need for SEO with the need for an impactful title tag, you generally get more clicks and a higher ranking.

4. Optimize Your Keyword Density 

Keyword Density is a measurement of the number of times your keyword or keyword phrase appears on the page of your article, versus the number of words on the page… a ratio in other words.We’ve covered placing your keyword or keyword phrase in the title tag, the description tag and the heading tags, now let’s cover your content. While strategically placing your keywords or phrases in the beginning and end of your article, avoid keyword stuffing and make sure you sprinkle a few variations of your keyword or phrase throughout your site where it looks natural and makes sense. It will also help your SEO efforts to include Keyword Prominence and Proximity which you can read about in my Keyword Density article using the link above… these two steps will help you set yourself apart from your competition.If you are like me, and you would like to automate your On-Page SEO, then follow the link for an under $50.00, one-time purchase, plug-in that will intelligently guide you with time-tested and proven tweaks that you can do with your content to outrank 90% of web pages on the internet.

5. Optimize Keywords in Heading Tags

h1, h2, h3 tags – The headlines to the articles you write are crucial… as I mentioned in the Title Tags area, you have less than 10 seconds to attract the user’s attention.Your headline, which will be the description of the post on your blog, is around 90 percent of the reason anyone will read your article, so make sure your headline title will interest the reader enough to pull them in immediately, while clearly explaining the content.Use the header tags to apply significance to topics on your page… be sure to include keywords or phrases within all the heading tags if possible. Placing a selection of text within a header tag tells the search-engine spiders that the text is of a certain level of importance. Search-engine ranking algorithms place emphasis on text enclosed within header tags when determining where pages should be ranked for those terms.The Header Tags help structure the content on your page semantically, and are useful for targeting the key topic of the page. The h1 tag should be similar to the title tag with some variation, and should serve as the overview of the content written. The h2 tags and subsequent tags can narrow the focus… make sure you use only one h1 tag for your article, however repeated h2 and lower tags are acceptable.