As any social network, Pinterest is a huge
thief of time. You need
to spend time on it daily in order to be able to follow what others
are pinning, to comment on it, etc. You can't expect benefits from
Pinterest, if you are not active on it on a daily basis.
#Use High Quality Images
Pinterest is about visual appeal. This is why
you can't go with
crappy images taken with your 10 year old mobile. You need images
with professional quality because otherwise you will be doing your
brand more harm than good. This doesn't necessarily mean you need to
hire a professional photographer - with the right equipment and
some skills you can create the images on your own.
#Write Interesting and
Meaningful Descriptions
Photos are the bait but even the most
unambiguous photo will benefit from a good description. Additionally,
a good description will help your images rank better with search
engines, which means more traffic for you. Be concise and precise in
your descriptions and your users will certainly appreciate it.
#Add a Pin-It Button to
Your Site
If you want to get repins, you need to
make it easier for users to do it. One way of doing it is by adding a
Pin-It button to your site. Check what Pin-It buttons are available
for your platform (i.e. WordPress, Joomla, etc.), pick one of them,
put it on a visible place on your site and begin counting your
pins/repins.
#Follow Users with Large
Followers Groups
When you pick whom to follow, consider
not only if their pins are interesting but also if they have a large
group of followers. When you follow such users, and especially if
they decide to follow you back, their huge follower base is an
undisputed advantage when they decide to repin something you have
posted. With such power users one repin can bring crowds to your
board.
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